How to Apply Cologne
The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb. Completely dry your skin and then spray.
If you hold the bottle any closer you risk over-applying; any further and you will likely under-apply.
The heat helps diffuse the scent throughout the day and allows it to meld with your body chemistry to develop your signature scent. Heated areas include your neck, chest, pulse points, forearms or inner elbows.
If you are new to using fragrances do not apply cologne to all of the aforementioned heated body areas. Choose one area and start with one spray. If you notice that your scent fades quickly, choose another area and spray the cologne there next time you apply. You might want to ask the opinion of a close friend or family member if the application is appropriate, as you can become nose-blind to scents you wear often.
Depending on the type of cologne you buy you may need to re-apply — especially if you are going out in the evening. When doing so, simply dab a little onto your pulse points.